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28 May 2024

Discover Our Magic Coat Friends in a Whole New Light!

We are thrilled to unveil the refreshed look of our beloved Magic Coat characters, thanks to our collaboration with Eggcell Studio, a renowned design studio based in Malaysia. The talented designers at Eggcell Studio worked closely with children to ensure the new designs resonate deeply with our young audience. The feedback has been overwhelmingly positive—kids absolutely adore the new style and direction!

Enhancing Engagement and Wellbeing: The Magic Coat program is dedicated to reaching as many children as possible, both in Australia and globally, providing them with essential tools and strategies for positive mental health and well-being. We understand that for children to be receptive to learning, the content must be engaging and appealing. This is why updating our characters was crucial.

Keeping Up with Evolving Expectations: Our Magic Coat characters have already touched the lives of over 50,000 children worldwide with their vibrant colors and simple, effective strategies. However, as technology advances, so do children’s expectations for what they want to see in storybooks and TV shows. To stay relevant and captivating, we knew it was time for a change.

The refreshed Magic Coat characters are designed to meet these evolving expectations while continuing to provide the supportive and educational content that children love. We are excited for you to experience the magic all over again with our new look!

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